We're Breaking Some Rules

We're Breaking Some Rules

Fine jewelry sold directly to you, no retail store markups. So here's the deal - Retail stores have a couple of pricing structures you should be aware of. The first is called Keystone - the wholesale price they buy the piece for x 2. So if a jewelry or department store were to purchase our 14KT gold fleur-de-lis ring wholesale from us at $730, ...
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